You are probably familiar with the 5 types of innovation:
- new products
- new processes
- new supplies
- new markets
- new forms or organisation (typically at the firm level)
Can we think about innovation at the entire system organisation level - innovating in the ways we do business?
Take the following TED video that highlights massive food waste. The point is that a sustainable approach to our global population challenges is to simply waste less food. To do this we need to retro-innovation and make the food standards in supermarkets less perfect. Not that food quality will suffer just the cosmetic appearance of some of our food.